Content Strategy & Creation
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Your Question: So, who are you, freelance guy?
My Answer: I’m that guy your friend recommends to you. You know, your friend Nic…or was it Jaso…anyways, you know.
Hey, I’m Jake. It’s nice to e-meet you. I know you probably don’t have a lot of time, so I’ll make this intro quick:
• I’ve been doing freelance for just over 5 years.
• I’ve worked with over 25 companies in a freelance capacity.
• I’ve co-founded 3 startups of my own.
• I’m a native New Yorker — grew up in the Big Apple my whole life.
• I enjoy dark chocolate, think jellyfishes are bad@ss, and am a big fan of the Q & A style of communication.
If you want to learn more about me, I’m an open book. Feel free to Google me or message me below.
Recent Reviews & Testimonials
Q: Do people enjoy working with you?
A: I would hope so, but I’ll let the testimonials speak for themselves.
“Jake Madoff is a true web design professional. His work is always on time and within budget, completed with exceptional attention to detail and exquisite design. He’s a true pleasure to work with, always responsive, and an amazing source of knowledge and insight.”
A modern, personal and large business site equipped with a blog and e-commerce section – plus, mobile/tablet responsive, search engine optimized and integrated with Google Analytics. Jan 2017 – Mar 2017
“Jake was truly a pleasure to work with. We didn’t have the best of experiences with the last freelancer who built our site, so we knew we wanted someone else to come on board and give our site, digital presence, and iOS and Android app a facelift. Jake made the almost unbearable process of building a new website completely enjoyable for our team. In addition to redoing the website, we also wanted a site that we could easily make edits on, as we didn’t want to have to rely on a developer. Jake gave us an excellent site, a CMS…everything we asked for and more. His knowledge of SEO helped create many leads for our company as well as his eye for design had many clients throwing compliments at his work on our site and app. Jake was also prompt with his work and always easy to reach as well as extremely organized. We loved working with Jake and would highly recommend him!”
A small business site, with an iOS and Android app, for a Pilates studio, search engine optimized with a focus on local SEO, following minimalist, topical design trends and optimized for sales conversions. Dec 2016 – Feb 2017
“Jake is great to work with. He has excellent attention to detail, is knowledgeable about iOS and Android design trends, and balanced my requests with his own expertise very well. The site and app were completed quickly, with no bumps, and whenever I ask for edits or help, he’s extremely quick to respond via email or call. Jake has also generated quality leads and downloads for my app with his experience in technical marketing, SEO, and funnel optimization. He’s pretty much a one-man powerhouse.”
I) A modern, mobile-responsive site and blog for the iOS app, TradeMade. Jul 2016 – Sep 2016
II) An iOS/Android app called, TradeMade – a trade and barter app that connects locals that want to swap secondhand goods and/or services. Dec 2015 – May 2016
“I’m glad that Jake was the one we chose to design our site. From the very beginning, he was able to keep our conversations productive and guide the process along, balancing our (admittedly half-formed at times) ideas and requests with his expertise and knowledge of market trends. The website was delivered in a timely fashion. Ever since, his replies to our various and sundry queries have been prompt and professional. It’s a wonder he does everything himself!”
A stylized, minimalist blog / online magazine that features mixed media content (images, videos & podcasts) and search engine optimized pages/posts and user registration funnels. Apr 2017 – May 2017
Skills & Offerings
Q: That’s all great, Jake, but can you help me succeed in my goals?
A: Yes, absolutely. (unless your goal is to ride a dragon, à la Game of Thrones)
What can I help you with?
(tap menu below)
Existing Site Optimization
Graphic & Branded Design
App & Mobile Development
Growth & Digital Marketing
If you’re looking to grow your social media presence or increase social channel conversions through paid or organic social campaigns, while optimizing your landing pages & scaling profitably (CPA-centric).
If you need help managing or starting with AdWords or driving conversions through paid search, while optimizing landing pages & scaling profitably (CPA-centric).
Data Presentation, Management & Organization
Content Strategy & Creation
Q: OK, it looks like you have the skills, but what can you do with them?
A: Hopefully, I can make your ideas come to life. Create. Implement. Edit. Repeat. That’s how I approach each and every project, and it’s worked pretty well so far. But please, poke around below. You should be the judge.
Agreeable & Co. (Site + Mobile First Web App) | agreeableco.com | April 2016 – July 2016
Agreeable & Co. is an innovative product review & rating site, where users add kits/collections of their favorite products by socially-responsible brands for others to discover and share.
• 30+ pages ranked on the 1st page of Google
• 300+ contributing users
• Month over month growth in affiliate marketing revenue
Jeffrey Hollender Partners | jeffreyhollender.com | Jan 2017 – Mar 2017
A large business site for the company, Jeffrey Hollender Partners that showcases their consultancy services and portfolio of work.
• 15+ pages ranked on the 1st page of Google
• 25K+ monthly unique visitors
• Has a grade of ‘A’ for mobile page load speed by Google
TradeMade, Inc. (Site + IOS App) | trademade-app.com | Dec 2015 – Sep 2016
A trade and barter app that connects locals that want to swap secondhand goods and/or services – plus a complementary site to promote the app.
• Ranked on the 1st page of Google for 50+ relevant keywords
• 2.5K+ app downloads
• Through strategic AdWords management landing page conversion rate increased to above industry standard
Bestlyy, Inc. | bestlyy-curatedbyquality.co | Oct 2016 – Feb 2017
A modern, online product review and ratings blog/magazine that features anything from gear and decor, to beauty and food.
• 50+ pages ranked on the 1st page of Google
• Month over month growth in affiliate revenue
• Purchase funnel optimized through UI/UX improvements
Pilates Blast, Inc. | pilatesblast.com | Dec 2016 – Feb 2017
A small business site for a local Pilates studio, showcasing their classes, Pilates instructors and studio.
Greener Square, Inc. | greenersquare.com | Aug 2015 – Dec 2016
A robust e-commerce site that sells products by socially-responsible and sustainable brands – plus a product review blog.
Radii China, Inc. | radiichina.com | Apr 2017 – May 2017
A large scale, mixed media online magazine / blog that covers culture and news about USA and China.
Your Future Site
A pretty bad@ss project.
Let’s Get Started
It’s a super important question. My experience ranges from smaller projects and one-time requests, to working with growing startups and larger companies. In terms of background and years of experience, I actually studied Environmental Studies, Marketing, and Consumer Psychology; my knowledge of web development, design, digital marketing, and growth hacking came mostly from watching tutorial and learning from talented individuals in the space. Additionally, I had started my first company my Sophomore year of college, which made me put what I learned as theory into real-life practice. I started two more companies after that. It was all incredibly helpful. So long answer short, I have about 5 years of experience and like to consider myself an entrepreneur.
I’ve freelanced and worked as a consultant for everything from small, handmade beauty brands and individually run business, to large online blogs/magazines and e-commerce platforms. I’ve also helped people get their ideas–and I literally mean just a seed of an idea–into something visible and tangible. I have rejected projects that I thought were inappropriate, but for the most part enjoy work-shopping and ideating with clients.
Specifically, I would say most of the projects I’ve taken on have been in the web design and growth marketing spaces. In terms of the former, it means building a stellar website and designing it to a ‘T’; and in terms of the latter, it means generating new ways to increase sales, leads, purchases and overall conversions through inspecting data and creating/optimizing digital campaigns (SEO, social and search).
Yes! Absolutely! I almost always begin a new project like this. It’s incredibly important to make crystal clear what the goal is and what you, as a client, want to see happen for your idea or project. I’ve often hear from friends that they feel this part is skipped with other freelancers and that the project takes longer and suffers because of it, so I make a concerted effort to develop a clear plan.
Yes, no worries at all. It can be a big decision. Feel free to fill out the form above and explain where you’re at, and we can talk through it. No pressure.
Yes, definitely. Sometimes a client just wants another pair of eyes and ears. You may already have something in mind and know how you’re going to get there, but want someone with experience to make sure the process stays on-track and doesn’t fall whim to early mistakes.
If you’re more curious about this, feel free to fill out the form above and check ‘Other’ — there you can describe exactly what you’re looking for.
The golden question! (literally) My rates depend largely on YOUR BUDGET. I’ve been in that spot where I really want and need something to happen, but simply don’t have the budget for it. I know the feeling, and it sucks. Whenever there’s a strict budget, I will try to stay within that limit. Of course, I won’t work for free. I have to live as well.
Specifically, in terms of price break down, I begin by sending over a quote, labeled with specific items and their associated cost, which adds up to the full price. Since most of the time clients come back to continue working with me, I have a hourly breakdown for additional or smaller requests that don’t warrant a whole other project roadmap and quote outline. Generally, this is how the hourly rates are broken down, but keep in mind that formal projects get a deal, while one-time, single requests tend to follow this breakdown:
Website Design & Development: $85/hour
Existing, On-Site Optimization: $65/hour
Graphic & Branded Design: $55/hour
App/Mobile Development: $95/hour
Growth & Digital Marketing: $80/hour
Data Presentation, Management & Organization: $80/hour
Content Strategy & Creation: $55/hour
If you have any additional questions about this, PLEASE feel free to still fill out the form above and simply make a note that you have pricing questions or budget requirements. I don’t want this to stop you from actualizing your wants and ideas.
ALSO, I’m totally open to negotiating and working out something custom. I do it all the time, so don’t worry.
Great question. Feel free to make a note about the date in the form above, and I’ll be sure to answer promptly and get you what you need.